More value from the visitor industry

One of our areas of focus is gaining more value from the visitor industry. This is because tourism is our district's largest industry and employs almost half of our local workforce.

Destination Queenstown and Lake Wanaka Tourism market our district internationally and nationally. And from the visitors who are attracted here, the Economic Development team works to maximise the benefits to our community. This includes efforts to increase the margins and wages in the industry and the ability to find and retain staff.

Key projects

Attracting and retaining good staff

The MahiQL group aims to to attract, retain and optimise our districts workforce. This group is a collaboration between QLDC, employers, Chambers of Commerce and social agencies.

Attracting Kiwis into tourism

‘Go with Tourism’ is a programme to encourage more New Zealanders from around the country into the tourism industry. It was launched here in October 2019. Visit Go with Tourism.

Tourism Marketing Organisations

Destination Queenstown

www.queenstownnz.co.nz 

Lake Wanaka Tourism

www.lakewanaka.co.nz

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