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Diversifying our economy

We need to create a resilient and sustainable economy offering a diverse range of career and income opportunities.

Support for existing businesses

We also support growth and development for existing businesses. Key partners in this space include NZTE, Callaghan Innovation, the Regional Business Partners Network, and the Chambers of Commerce in Queenstown and Wānaka.

Key projects


Draft Economic Diversification Plan – New pathways to a thriving future 

The Economic Futures team has been working closely with local businesses and industry experts to develop this draft plan. It has been created with local communities and businesses, for future generations. For more detailed information on the keystone project, strategic pillars, objectives, and projects proposed, download the draft plan below.  

New niches and specialisms

Identifying potential niche industries and supporting them to grow is a key part of diversifying the economy. One example is technology for tourism – technology that can be used to improve productivity, customer experience, and the product offering. In May 2024, our district will host the inaugural Host-Tech expo, showcasing local tourism tech exhibitors. 

Diversification in Queenstown Lakes report 

The Diversification in Queenstown Lakes report explores the context of diversification in the district, looking at what others have done with case studies from the USA, Sweden, Chile and Australia. Read the report below. 

Remote worker economy

We recently commissioned research about people who live in our district but work for clients or employers elsewhere. Often these people work under the radar but our survey showed they are keen to get more connected locally. The summary is available to view below.