Travel Demand Management Programme

Identifying low-cost actions to help achieve more sustainable travel.

About travel demand management

What is travel demand management?

Travel demand management (TDM) focuses on understanding how a community makes its transportation decisions and helps identify how individuals, communities, and business can change travel behaviour to be more efficient. It can help to make travel better, cheaper, more efficient, and sustainable too!

Examples of TDM measures include: 

  • Creating incentives for people to travel by foot, cycle, or public transport.

  • Ride share schemes.

  • Parking management

  • Travel management planning. For a school, an example of this would be to create a transport management plan to encourage people to use other ways to get to school, like walking to school and cycling days.

  • Having better infrastructure in place for people to use other modes to get around.

Why do we need it?

Our district’s population has grown faster than anywhere else in Aotearoa New Zealand, increasing by over 40% from 2013 to 2018, and is forecast to increase by a further 70% over the next 30 years. This growth in residents, combined with increasing visitor demand is placing significant strain on infrastructure and our district's transport network.

We’re already seeing this pressure in several locations around the Queenstown Lakes:

  • Rapid urban development is occurring in Frankton, Kawarau Falls, and Lake Hayes Estate.

  • A number of critical roads (e.g., State Highway 6 and State Highway 6A) and bridges are operating at or near capacity.

  • Traffic issues are eroding communities’ sense of place and negatively impacting the local economy.

  • Parking issues are occurring in areas where demand is high.

One of the initiatives identified in the Queenstown-Lakes Mode Shift Plan (Better Ways To Go) is travel demand management and the Programme we're working to create will ensure this is delivered in an integrated and efficient way.

Programme focus

Outcomes of our Travel Demand Management Programme include:

  • Investigate and understand the problems the Queenstown Lakes District community faces when trying to improve their travel choices.
  • Outline the benefits of investing in TDM and provide evidence to support this.
  • Consider the full range of solutions and shortlist the best low-cost actions.
  • Prepare the groundwork to proceed and implement a programme of delivery.

Get involved

Feedback on our Travel Demand Management Programme closed on Wednesday 29 November 2023.

Read through the feedback we received at 


Next steps

Feedback will be used to identify low-cost actions to incorporate into a Travel Demand Management Programme that will:

  • help the community, businesses, and residents to consider transport choices

  • optimise the efficiency of our transport network and,

  • achieve more sustainable outcomes in the Queenstown Lakes.