Tech bootcamp launched for Queenstown Lakes’ tourism and hospo businesses

Absoloot Hostel, Atlas Beer Café, Kinross Winery, and the Wānaka Lavender Farm will be supported by local technology suppliers to put new software solutions in place. 

The Digital Catalyst project was launched by the Economic Futures team at Queenstown Lakes District Council (QLDC) and had over 40 applicants. 

James Mulcahy, QLDC Destination Management Advisor, says the project will create real-world examples that other tourism and hospitality operators can benefit from.
 
“While it’s encouraging that 87% of applicants plan to use AI in the next year, many mentioned they’re nervous about how to go about implementing new technology,” he said.

“Using these four businesses as case studies will help demystify technology and demonstrate how to get the best from it”.
 
Each business will work with either Queenstown IT, Both Brains, or HeadQuarters to assess their current systems and add technology that will make the biggest difference. 

Jenni Powell, General Manager of Both Brains, is looking forward to helping.  

“At Both Brains, we believe technology should feel like a helping hand, not a hurdle. The Digital Catalyst project is a brilliant opportunity to show how even small digital tweaks can unlock big wins — whether that’s saving time, reducing stress, or simply making it easier to run a great business.”

“We’re excited to support these local businesses and help them thrive.”
 
Recent research from the New Zealand Institute of Economic Research shows that going digital is now essential for small and medium-sized businesses to stay competitive at home and overseas. The report points to successful examples in countries like Canada, Singapore, and Denmark, where combining funding with expert advice and training helped more businesses make the most of digital tools.

Shaun Kelly, Managing Director of Absoloot Hostel QT, was grateful for the support and opportunity to explore digital solutions within their business. 

“We’re excited to understand where we can find improvements and efficiencies, particularly for our client and staff experience, which ultimately will set us up for further success in the future.”

Learnings and experiences from the bootcamp will be shared with the district’s broader sector and used to help inform future business capability initiatives.